FOUNDRIE. a three part series [1] a love letter in five words

There's quite a bit behind what we're trying to accomplish here at Foundrie:


!!!!!!!!!!!!!!!!!!!MAKE A juggling GRAPHIC!!!!!!!!!!!!!!!!!!!!!!  Our goal is to provide quality, comfortable, and flattering activewear. Our designs are inspired by shared black stories. Our social justice mission is fulfilled in domino-effect, and involves your subconscious.


And what's it all for?

To change the world, of course!

Whoa... Zero to sixty huh? That's why in the next few articles, we'll discuss statement fashion and sportswear, throw psychology and neuroscience into the mix, and demonstrate how this beautiful approach is perfectly tailored to the athlete, fitness trainer, and gym enthusiast.

I promise, it's pretty simple, pretty impactful stuff.

First up: 

"I bought you workout clothes":  

A love story in five words.  

Think about it.

In modern society, sportswear has pretty much always been fashion. Polo shirts, sneakers, jerseys, jersey dresses, shorts… Want to know what’s in? Check the locker room.

Why is this the case? It could be comfort potential. Could be the fact that athletes look cool, although I’d argue they’d probably look swaggy in just about anything. Could be a combination of their spotlight and mob mentality. Either way, there’s always been something that’s connected our clothes to the stars.

Billie Jean King - tennis legend and gender equality champ - took this observation even further, discussing this phenomenon and the parallel between sports fashion and societal changes.

“Take the 1800s to now; tennis fashion shows the progress that we have made in society and in our world. That’s why I like it — it reflects what’s going on in the world,” King said.

Let's explore:

* Back in the day, female players were all covered up and corseted. A stark contrast to competitors today who wear more revealing fashion for better movability.

* Icon Florence Griffith Joyner [Flo Jo]’s signature style and colorful fingernails inspired an image of activism, athletic excellence, and Black femininity within a predominantly white and male industry.

* As a message of protest in response to Trayvon Martin’s murder, the 2012 Miami Heat took a picture in hoodies before their game.

* Time and time again Serena Williams’ [fly] outfit choices have challenged the deep-rooted racism and misogyny in and outside of sports.

* Two words: Lebron’s. Shoes.

Lebron James in the Equality Nike 15 PE in the game vs. Washington


Ties between the sport+fitness industry and fashion are well documented. It’s a subtle relationship that becomes obvious when you think about narratives like the ones above. Their captivating stories range from cautionary to heart-warming to inspiring to motivating. And their allure can help them play an even deeper role in activism.

More on that next week.

Stay safe.


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