Our Story

FOUNDRIE IS AN ACTIVEWEAR LABEL AND COMMUNITY SHARING BLACK STORIES.
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WE TURN SPORTS FASHION INTO ACTIVISM. OUR MISSION IS FUELED BY THE POWER OF A STORY TO SHIFT MINDSETS, INCREASE PERFORMANCE POTENTIAL, AND INSPIRE CHANGE.
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THE STORIES THAT INFLUENCE OUR DESIGNS ARE #SELFCARE TOOLS FOR TODAY'S ATHLETE. THEY BECOME EMBEDDED IN OUR MINDS AND DRAW ON EMOTIONS THAT INSPIRE US TO DIG DEEPER AND BE THE BEST WE CAN BE.
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THE BRAIN IS WIRED FOR STORYTELLING AND RETELLING, AND STUDIES SHOW IMPLICIT BIASES ARE REDUCED WHEN POSITIVE BLACK STORIES ARE SHARED. SO A COOL BYPRODUCT OF ALL THIS IS THAT WHEN ATHLETES SHOP FOUNDRIE AND CHOOSE TO USE THEIR PLATFORM AND FASHION FOR ACTIVISM, THESE STORIES CAN HAVE A SIGNIFICANT PERSONAL AND SOCIETAL IMPACT.
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"Caring for myself is not self-indulgence. It is self-preservation. And that is an act of political warefare".

-- Audre Lorde

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Individually we are one drop. Together we are an ocean. 

-- Ryunosuke Akutagawa