Our Story

FOUNDRIE is a private activewear label and community inspired by narratives from across the African Diaspora.

we know that stories are the #1 way to inform, and that implicit associations can be as dangerous as a smoking gun.


we also know “sport is a microcosm of society”, that sportswear has always been fashion, and that the brain is wired for storytelling and retelling. 

we are athletes.

together we challenge society’s implicit biases with each FOUNDRIE collection.

#activeistwear #foundriedotco