Our Story

FOUNDRIE is a private activewear label inspired by narratives from across the African Diaspora.

we know that stories are the #1 way to inform, and that implicit associations can be as dangerous as a smoking gun; #saytheirnames.

we also know “sport is a microcosm of society” #billiejeanking, that sportswear has always been fashion, and that the brain is wired for storytelling and retelling. 

and so we meet your premium sportswear needs, and with your help challenge society’s subconscious status quo with every collection we make and wear.

FOUNDRIE is a private activewear label inspired by narratives from across the African Diaspora.

🖤